Will and Pop combines classic vintage clothing, with a contemporary customised edge.
We start by selecting the very best, timeless, vintage pieces - and then we customise them for you. Customisation for us means creating limited edition collections, or working with you to realise your own individual design - for a truly unique jacket.
We believe in the excellence of British craftsmanship and tailoring, and all our design and execution is done at our studio in London.
And we are passionate about slow sustainable fashion. That's why we love to rework and upcycle handpicked vintage pieces, giving them new life in our Limited Edition Collection.
Jackets with history, rebuilt in London.
"I love the new British brand Will and Pop...I have a military jacket that is like wearing something in Tate Modern" - The Times